Friday, July 29, 2011

The Business of Fashion

      







Business and fashion go hand in hand without one their will not be the other.  Many fashion houses have someone who helps them with the business aspect because if they would not have a business partner they would not sell any of their clothes. The competition in the fashion industry with this the stores have to be competitive they have to find the balance between quality and quantity.

The difference between quality and quantity many stores borrow ideas from each other they will just change the materials so that they could change the price and make it more of a mass market. Many companies keep all of the production of the clothes in the same "warehouse" one of those companies American Apparel.
Many companies have merged into other larger companies such as when Donna Karen expanded her company to DKNY. One of the largest fashion companies is LVMH this company manages fashion houses such as Marc Jacobs, Louis Vuitton and Fendi just to name a few.
The roles of the designer they have be changing constantly to meet the customer needs. They have to create designs that people want to buy. There are many different types of designers there are high fashion, stylist and freelance. Designers find inspiration from many different sources when they travel and the theater.
The retailers play a very important role in the selling of the clothes. If the stores will not buy or sell the clothes then the designers just wasted their time and money. The different types of retailers vary in price point the most expensive fashions are sold in stores like Nordstroms and Neiman Marcus. The more traditional retailers are places like Macy's. The more mass market are stores like Wal-Mart and Forever 21.

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