The Business of Fashion

      

Business and fashion go hand in hand without one their will not be the other.  Many fashion houses have someone who helps them with the business aspect because if they would not have a business partner they would not sell any of their clothes. The competition in the fashion industry with this the stores have to be competitive they have to find the balance between quality and quantity.

The difference between quality and quantity many stores borrow ideas from each other they will just change the materials so that they could change the price and make it more of a mass market. Many companies keep all of the production of the clothes in the same "warehouse" one of those companies American Apparel.

Many companies have merged into other larger companies such as when Donna Karen expanded her company to DKNY. One of the largest fashion companies is LVMH this company manages fashion houses such as Marc Jacobs, Louis Vuitton and Fendi just to name a few.

The roles of the designer they have be changing constantly to meet the customer needs. They have to create designs that people want to buy. There are many different types of designers there are high fashion, stylist and freelance. Designers find inspiration from many different sources when they travel and the theater.

The retailers play a very important role in the selling of the clothes. If the stores will not buy or sell the clothes then the designers just wasted their time and money. The different types of retailers vary in price point the most expensive fashions are sold in stores like Nordstroms and Neiman Marcus. The more traditional retailers are places like Macy's. The more mass market are stores like Wal-Mart and Forever 21.

Fashion: What it really means?

   

 Many people may all categorize fashion in one field. There are three main branches of fashion which are the fashion business, fashion industry and marketing. I learned that the fashion marketing and merchandising side of the industry plays a large part in the fashion world. These include the people who identify the customer need and distribute the product for people to buy it.
    There are many misconceptions about the fashion industry many people believe that this industry is very unpredictable and they don't see what's coming next. When the fashion world is just one big cycle. They also think that it only influences women but fashion influences everything around it.
     Style is characteristic that is defined differently by every person. Every person in this world has their own sense of style it does not matter if they do it on purpose or if it just an accidental thing. There are many people with their own unique style they include Lady Gaga. She is a person who wears what she wants to wear and really doesn't follow trends.

    There are many different types of fashion and they are categorized by mass volume, high fashion and couture. The mass volume is the fashion that everyone wears.
High fashion is a style that is very out there and unique but there are more than one created.
Couture fashion is fashion at is mainly on the runways and designers only create one of.

         

Favorite time in Fashion: The 20's

Fashion has evolved many times in all of it's years. It has gone from corsets and dresses to more casual styles. My favorite time in fashion is the 1920's because the women in this era we becoming more adventurous with their fashion choices. During the 20's the dresses become more loose and women began to show more skin. The flappers were a very big part of this era because they were the ones who began to wear the fringe dresses, the beads and their t-strap shoes. I love the simplicity of the clothing that the women had they could either be very feminine with their dresses or be more boyish with their loose fitting suit. Men's fashion were much of the same they included the suit. The men's suit also the vest and the fedora was a must to finish the outfit. 

My favorite star of this era was Clara Bow the "It" girl of cinema. She had her own flare to the fashion. She was highly respected in her field of work. Clara was known for her untamed hair and her pout.

One of the designers who emerged during this era was Coco Chanel she is the woman credited with the "little black dress". She was a designer who did her own despite what everyone else was doing. She was a very independent woman who never looked to someone else to give her new design ideas. She my favorite designer of all time because of her simplistic views on fashion.

The 20's were an era of change for both fashion and society. They brought a lot of change to society due to prohibition and women's suffrage. Women became more independent they began to wear more revealing clothes and the way they acted in public.